865 words
Guerilla Marketing vs.
Big Bucks
Many entrepreneurs market via outreach events, be it trade shows or presenting seminars,
and budgets to schmooze clients and impress friends are getting tight.
Now that the economy is back in the spotlight, with...
More
865 words
Guerilla Marketing vs.
Big Bucks
Many entrepreneurs market via outreach events, be it trade shows or presenting seminars,
and budgets to schmooze clients and impress friends are getting tight.
Now that the economy is back in the spotlight, with gasoline at $2.
60+ a gal.
, big
companies announcing layoffs, and prices rising across the board, the time is here to
tighten our belts and squeeze that marketing dollar until it squeals.
Believe me the
rhetoric that the economy is getting better is just that – political rhetoric, and isn’t coming
from the business community in the trenches.
We know better!
Even though lavish budgets are history, the creative entrepreneur can still use events as a
marketing tool if he/she rolls up sleeves and goes into “guerilla marketing” mode.
Creativity is the key! The time for promoting an event and waiting to see who registers
within 6 to 8 weeks is past.
The first’s thing to remember, is that no amount of cajoling,
marketing, or freebies w
Less
