MCSMP’s Contribution to the State in HIV/AIDS Prevention Efforts
Mass Media Activity
To stem the spread of HIV/AIDS among vulnerable groups especially
clients of sex workers, MCSMP conducted a Communication Needs
Assessment (CNN) to understand the needs and...
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MCSMP’s Contribution to the State in HIV/AIDS Prevention Efforts
Mass Media Activity
To stem the spread of HIV/AIDS among vulnerable groups especially
clients of sex workers, MCSMP conducted a Communication Needs
Assessment (CNN) to understand the needs and the contact points of
these groups.
They generally belong to the low income group and
indulge in high risk behavior such as having sex with multiple sex
partners and sex workers.
Unsafe sex practices (having penetrative sex
without condoms) among this group was rampant.
It was found that
the perception of risk and consequences involved in having unsafe sex
was minimal.
To effectively reach out to this group, media such as TV
& cable, radio, regional newspapers, hoardings etc, were the most
appropriate ways.
Based on the findings, a mass media campaign was designed focused on the clients of sex
workers.
The messages were designed to address the above gaps in knowledge and limited to
timings and duration of the day best suited t
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