NEWS RELEASE
ONLY 55% OF PARENTS IN INDIA ARE VERY SATISFIED WITH THEIR
CURRENT LEVEL OF INVOLVEMENT IN THEIR CHILD’S LIFE
Cadbury India’s ‘Oreo Togetherness Quotient’ survey
conducted by Nielsen highlights the critical role that parents’ involvement...
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NEWS RELEASE
ONLY 55% OF PARENTS IN INDIA ARE VERY SATISFIED WITH THEIR
CURRENT LEVEL OF INVOLVEMENT IN THEIR CHILD’S LIFE
Cadbury India’s ‘Oreo Togetherness Quotient’ survey
conducted by Nielsen highlights the critical role that parents’ involvement plays in
the balanced growth of a child
Mumbai, May 17, 2011: Cadbury India, today unveiled the findings of the ‘Oreo
Togetherness Quotient‘, a first of its kind survey that maps Indian families‘ views on the
evolving parent-child relationship in the dynamic Indian society.
Conducted by research
firm AC Nielsen across 6 cities (Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and
Kolkata) in India and comprising of 1819 respondents, the survey also reveals that the role
of the father in a family cannot be underplayed.
The survey also indicates that parents
Contacts: Ransom D‘Souza Bhavna Jagtiani
Kraft Foods
+91 9820234999
Edelman India
+91 9820513970
ransom.
dsouza@kraftfoods.
com bhavna.
jagtiani@edelman.
com
Ni
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