Marketing Bulletin: Service Referral News-Home Health Care 40 New Cases

Home Health Agencies Can You Attract 40 New Cases This Year? Try this…. Special: Marketing Bulletin January 2011 Issue 7 for January 2011 f you want to find some of the most committed nurses in the world, look to the ranks of the home health nurse. These... More

Home Health Agencies Can You Attract 40 New Cases This Year? Try this…. Special: Marketing Bulletin January 2011 Issue 7 for January 2011 f you want to find some of the most committed nurses in the world, look to the ranks of the home health nurse. These are virtual community soldiers who take an active interest in their patient’s welfare over the long-term. They are often major information and education sources for families of their patients. Unfortunately even if these nurses own the company, they tend to be among the worst marketers around. Its ok, doctors are even worse. So let’s make some practical observations: Most home health cases serve the elderly. If you own a home health agency think of this: How many persons over the age of 75 live in the subdivision or neighborhood where you live whose homes you drive by each and every day? Maybe you don’t know so let me fill some of you in: Here are some numbers: Zip Code/City/Persons over 75 years: 48044 — Macomb Township 1636 48 Less